03 / End-to-End Business Analysis
In Progress

Sales & Commercial Performance Intelligence

An end-to-end Business Analysis and commercial intelligence case study being developed to demonstrate the full journey from business problem discovery and requirements analysis through process improvement, analytical solution development, Agile delivery, UAT and implementation readiness.

Business Analysis · Power BI · SQL · Process Mapping · Agile · Jira · UAT
Business Analysis Discovery, requirements and process analysis
Data & BI Power BI, data modelling and commercial analysis
Delivery Agile, Jira, user stories and acceptance criteria
Validation Traceability, UAT and implementation readiness

Building the complete Business Analyst lifecycle into one case study.

This project is being intentionally developed beyond a traditional dashboard exercise. The objective is to demonstrate how a Business Analyst moves from an initial business problem through stakeholder analysis, requirements, process design, solution delivery and validation.

Why this project matters

The finished case study will combine traditional Business Analysis practices with data and business intelligence capabilities, showing both the business-facing and technical sides of the role within one end-to-end project.

From business problem to implemented solution.

01 / DISCOVERY

Business problem definition

Define the business context, objectives, scope, constraints, assumptions and measurable outcomes.

02 / STAKEHOLDERS

Stakeholder analysis

Identify affected stakeholders, decision-makers, influence levels, business needs and communication requirements.

03 / REQUIREMENTS

Requirements elicitation

Translate stakeholder needs into clear business, functional and non-functional requirements.

04 / AS-IS

Current-state process analysis

Map the existing process, identify bottlenecks, control weaknesses, hand-offs, duplication and operational pain points.

05 / GAP ANALYSIS

Root cause and gap analysis

Compare current performance with the desired state and identify the underlying causes of the business problem.

06 / TO-BE

Future-state process design

Design an improved process and define how the proposed solution addresses the identified business gaps.

07 / AGILE DELIVERY

User stories and acceptance criteria

Translate requirements into Agile epics, user stories, prioritised backlog items and measurable acceptance criteria.

08 / JIRA

Workflow and backlog management

Structure and manage requirements, tasks and delivery progress within a Jira-based Agile workflow.

09 / SOLUTION

Power BI & SQL analysis

Develop the analytical solution using controlled data preparation, modelling, SQL analysis, KPI logic and management reporting.

10 / TRACEABILITY

Requirements traceability

Connect business needs to requirements, user stories, solution components and test evidence.

11 / UAT

User Acceptance Testing

Develop UAT scenarios, test cases, expected results, defect tracking and formal acceptance evidence.

12 / IMPLEMENTATION

Implementation readiness

Define implementation actions, stakeholder communication, operational risks, KPIs and post-implementation measurement.

What is being developed now.

Data Quality & Governance

Validating source records, keys, relationships, control totals and analytical limitations before downstream modelling.

Commercial Data Model

Building a controlled analytical model across customer, product, order, review and digital engagement data.

Business Intelligence

Developing commercial KPIs, management reporting and analytical views that support decision-making rather than dashboard creation for its own sake.

Extending the project into full traditional Business Analysis.

The next development stages will move beyond the BI build and introduce the formal requirements, process, Agile and validation artefacts expected in an end-to-end Business Analyst workflow.

Stakeholder Register & Analysis Influence, interest, needs and communication planning.
AS-IS & TO-BE Process Maps Current-state problems and redesigned future-state workflow.
Business Requirements Documentation Business, functional and non-functional requirements.
Agile Backlog & Jira Workflow Epics, user stories, priorities, tasks and acceptance criteria.
Requirements Traceability Matrix Business need through solution and test evidence.
UAT & Implementation Readiness Test cases, defects, acceptance, rollout and success measures.

What the completed project will demonstrate.

Traditional Business Analysis

Stakeholder analysis, requirements elicitation, process mapping, gap analysis, business documentation and solution design.

Agile Delivery

Epics, user stories, acceptance criteria, backlog prioritisation, Jira workflow management and iterative delivery.

Data & Business Intelligence

Data quality, Power Query, data modelling, SQL, Power BI, KPI design and management decision-support.

Testing & Validation

Requirements traceability, UAT planning, test-case design, defect tracking and formal acceptance.

Process Improvement

AS-IS and TO-BE analysis, root-cause identification, workflow redesign and measurable operational improvement.

Management Communication

Translating technical analysis and business requirements into structured recommendations, implementation actions and KPIs.

This case study is actively being developed.

The final portfolio page will be expanded as each Business Analysis, Agile, technical and UAT stage is completed and validated.

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